The 5 Fundamentals Checklist

The 5 things AI can't fix in your campaign and how to audit each one in under 10 minutes.

AI made marketing faster. It also made bad marketing faster. Most campaigns don't fail because of the tool. They fail because one of these five fundamentals is broken and AI just amplifies the problem at scale.

This checklist shows you:

✔ The 5 non-negotiable fundamentals every campaign needs before you spend $1

✔ A 10-minute self-audit to find which one is broken in YOUR campaigns

✔ The exact questions to ask at each stage (the same ones I use across a dozen client accounts)

✔ Why fixing the right fundamental first saves you months of wasted spend